Education about protecting a business when a critical contributor is lost or disabled.
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What it means
Key person protection explores how a business may replace lost expertise, relationships, or leadership when someone central to revenue is gone or unable to work. Products, when used, are subject to carrier approval and business insurability.
Who it is for
Businesses with revenue tied to one or two people
Professional firms (legal, medical, consulting)
Startups with technical or sales founders
Common misconceptions
Myth: 'Only large companies need this.' Reality: Small firms often feel key-person loss fastest.
Myth: 'Owners are automatically covered.' Reality: Structure and ownership matter.
Myth: 'Any amount of coverage works.' Reality: Needs analysis should reflect real economics.
Questions to ask
What revenue or margin is directly tied to this person?
How long would replacement take?
Does our current structure address both death and disability?
